Marketing intern, NIBO Marketing

Assisted in developing and executing B2C marketing strategies for two Toronto-based brands, contributing to increased brand visibility and engagement.

Created and scheduled content for social media platforms, including over 20 posts, and produced teaser videos for a café launch.

Conducted lead generation for foodie social media influencers across Toronto to promote the café launch, enhancing campaign reach.

Utilized Meta Business Suite, ClickUp, and Canva for managing campaigns and creating visuals; gained foundational knowledge and hands-on experience in Meta Ads marketing.

Developed in-art copies and strategic content plans, aligning with brand messaging to boost customer interaction and retention.